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Method and Title/Code

Determines whether the discount will be applied automatically or at checkout via a discount code.

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Customer context

Every discount type includes an Eligibility card — powered by Shopify’s native discount context — for controlling who a discount applies to. Choose one of:
  • All customers (default) — no eligibility restriction.
  • Customer segments — restrict the discount to one or more Shopify customer segments.
  • Markets — restrict the discount to one or more of your Shopify markets.
These options are mutually exclusive — a discount can target customer segments or markets, but not both at the same time. This mirrors Shopify’s native discount context.
When eligibility is limited to Customer segments or Markets, Discount Kit Live storefront components can’t operate with the discount. Keep eligibility set to All customers if you rely on storefront display.
The Eligibility card targets the full range of your Shopify markets. The separate Market eligibility option in the sidebar targets regional markets only — reach for the Eligibility card when you need to target customer segments or non-regional markets.

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Customer eligibility

Restricts the discount for use only by customer accounts that possess specific tags.
For Custom discounts, you can also set customer tag conditions at the proposal level for more granular control.

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Market eligibility

Restricts the discount for use only in specific regional markets. To target customer segments or the full range of your Shopify markets, use the Customer context Eligibility card instead.
For Custom discounts, you can also set market conditions at the proposal level to target different markets with different offers.

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Location eligibility

Restricts the discount for use only at specific retail/POS locations.
For Custom discounts, you can also set location conditions at the proposal level for location-specific promotions.

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B2B eligibility

Controls whether B2B (company) customers can use the discount. By default, discounts only apply to regular (B2C) customers. Toggle on B2B to include company customers, then choose from:
  • All customers (B2B + B2C) - Both company buyers and regular customers can use the discount
  • B2B only - Restricts the discount exclusively to company buyers
Use “B2B only” when you want to offer exclusive pricing or promotions to your wholesale or business customers without affecting your retail pricing. Combine with customer tag conditions to precision target specific B2B buyers, such as VIP accounts or particular company tiers.

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Currency

Alters the discount so that it calculates and applies discounts based on a specific currency rather than the store’s base currency.

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Cart attribute

Restricts the discount to only apply when a specific cart attribute is present. Cart attributes are custom key/value pairs attached to a cart, typically set by your theme or a third-party app.
  • Key only — The discount applies whenever the attribute key exists on the cart, regardless of its value.
  • Key + value — The discount applies only when the attribute key is present and its value matches exactly.
This is useful for gating discounts behind app-controlled conditions. For example, a loyalty app could set a loyalty_level attribute, and you could restrict a discount to carts where loyalty_level is "vip".

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Recurring payments for subscriptions

Determines whether the discount will apply on subsequent subscription orders.

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Maximum discount uses

Restricts either total discount usage or prevents customers from using the code more than once. These options are only available when the discount method is set to discount code.

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Combinations

Determines how the discount combines with other discounts. Pick which classes (Product / Order / Shipping) this discount can stack with, and — on Shopify Plus — which tags allow it to stack with other product discounts on the same cart line. See Stacking discounts for the full picture, including cart-line stacking via tags.

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Tags

Label the discount with one or more tags (up to 5). Tags drive two things:
  • Cart-line stacking — two product discounts can apply to the same cart line if they share a tag in each other’s cart-line combination list. See Stacking discounts for the full pattern.
  • Filtering and bulk actions — find or bulk-edit discounts by tag from the discounts list (e.g. all BFCM discounts).
Tags are merchant-defined free text. Pick a vocabulary that means something to your team (SEASONAL, LOYALTY, BFCM, VIP) and reuse it consistently — autocomplete suggests tags you’ve used on other discounts.

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Active dates

Determines the dates and times that the discount will be active between.